Service · An identity that survives contact with the product.
Branding &identity design
Brand systems built to work in the interface, not just the presentation deck — type, colour, logo and the rules that keep it consistent.
The problem
A logo delivered as a file, with no system behind it. Six months later every page, deck and app screen looks like a different company.
Who it’s for
Companies whose product has outgrown its original identity, or who need one built properly the first time.
Overview
We design identity as a system with constraints: a type scale that works at interface sizes, a palette with tested contrast, and spacing rules that survive being used by people who are not designers.
Everything is validated against the real surfaces it must live on — app screens, invoices, store listings, decks — before it is signed off.
You receive the source files, a usage guide and, where it matters, the design tokens wired straight into the codebase so the brand and the product cannot drift apart.
An identity that survives contact with the product.
What’s included
Discovery & positioning
What the company is, who it serves and how it should sound — agreed before visual work starts.
Logo system
Primary, secondary and icon marks with clear spacing and minimum sizes.
Type & colour
A scale and palette checked for accessible contrast at real interface sizes.
Design tokens
Colour, spacing and type exported as variables the codebase consumes directly.
Application set
The identity applied to app screens, documents, social and store listings.
Usage guidelines
A practical guide for the people who will use it daily, not a 90-page abstract manual.
How the work runs
- 01
Discovery
Positioning, audience and the competitive set.
- 02
Direction
A small number of distinct routes, each argued rather than decorated.
- 03
Build the system
The chosen route extended into type, colour, spacing and components.
- 04
Apply & test
Proven on real screens and documents before sign-off.
- 05
Tokenise
Values exported into the codebase so the product inherits the brand.
- 06
Hand over
Source files, guidelines and a walkthrough for your team.
Tools we use
What you get
- Contrast
- WCAG-checked
- Tokens in code
- Included
- Source files
- Yours
- Tested on
- Real screens
Where it applies
Product-led rebrand
Refresh the identity without breaking the interface people already use.
New venture identity
A complete system from naming through to the first release.
Design system foundation
Turn an inconsistent interface into reusable, documented components.
Store and launch assets
Listing artwork, screenshots and launch material that match the product.
Frequently asked questions
- Do we get the source files?
- Yes — editable Figma files, exported assets and the guidelines, all owned by you.
- Can you refresh a brand instead of replacing it?
- Often the better option. We keep the recognisable equity and rebuild the system around it.
- Will the identity work in our app?
- That is the test we design against. Type scale, contrast and spacing are validated at interface sizes before sign-off.
- How do you stop it drifting later?
- Design tokens are wired into the codebase, so the product reads the brand values rather than copying them by hand.
Got a project in mind? Let's make it a reality together
Looking to make your mark? We'll help you turn your project into a success story.